Ajidew NL-50 (Sodium Pyrrolidone Carboxylate or PCA) is a natural humectant derived from L-Glutamic Acid. Known to be abundant in human skin as a component of NMF (Natural Moisturizing Factor), this humectant helps keep skin and hair fresh-looking; a product of Ajinomoto, Inc.
- Hygroscopicity and moisturizing properties: Ajidew NL-50 has a good moisturizing property.
- Efficacy on hair: improves hair manageability; prevents flyaway hair
- Efficacy on skin: very effective moisturizer for the skin and prevents skin shrinkage even at low humidity.
- Hair care products: shampoos, conditioners, hair tonics, hair creams, leave-on conditioners, etc.
- Skin care products: creams, lotions, tonics, facial cleansing gels
- Body care products: shower gels, bubble bath, bath creams
- Sun care products: pre- and post-sun care creams, lotions, gels, etc.
- Makeup products: foundations, lipsticks, etc.